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AppsFlyer launches zero budget marketing initiative to aid businesses

AppsFlyer launches zero budget marketing initiative to aid businesses

The on-going COVID-19 pandemic has forced businesses to rethink their marketing strategies. In a bid assist businesses during this challenging period, AppsFlyer, the California-based SaaS mobile marketing analytics and attribution company, has reportedly launched a free-for-life package named ‘Zero’ as a part of its zero budget marketing initiative.

According to sources familiar with the knowledge of the matter, the new initiative offers free, cutting-edge tools and APIs to assist developers, marketers, and product managers in their media strategy.

Zero comprises cutting- edge tools including smart banners, referrals, and user invites SMS & QR codes, smooth web-to-app, and social media-to-app user journeys, cross-promotions, and OneLink deep linking technology. These engagement tools will enable businesses to better utilize their owned assets and channels.

Speaking on which, Ronen Mense who is the APAC President, and Managing Director of AppsFlyer said that the ongoing coronavirus pandemic has forced businesses to rethink their marketing strategies and they need to operate with a zero budget marketing mind-set. The company is proud to offer app developers and product managers with its technology for free and they can use these tools to delight and engage existing customers along with gaining new customers, Mr. Mense added.

New customers can conveniently create a free account and start using the Zero package immediately, without providing SDK integration and payment information. Part of the company’s broad offering, Zero consists of free software tools and APIs that every product manager, marketer, and developer needs to enhance user experience and acquisition with zero advertising budgets.

For the record, AppsFlyer is one of the leading attribution companies in the world that empowers marketers to strengthen their business and innovate with a complete suite of complete measurement and analytics solutions. Developed around privacy by design, the company takes a customer-centric approach to assist more than 12,000 brands and 6,000 technology partners to make better business decisions every day.

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Shreshtha Dhatrak

Despite having completed her Post Graduate degree in Digital Marketing, Shreshtha always nurtured an innate passion for writing. Currently, she works as a content writer for and similar other portals, where she pens down news articles spanning the fields of business, finance, and technology. Her other interests include reading and travelling.

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