Technology News

Google adds new tools to its email services to compete with Microsoft


Alphabet Inc’s Google has reportedly announced that it has added new features to Gmail for enabling corporate clients to edit documents and other files without leaving the email service. The move has been taken in a bid to attract customers from rivals through increased tool integration.

For more than a decade, Google has been trying to reach Microsoft Office that captures worldwide market for corporate email and document-editing services.

According to Javier Soltero, Vice President at Google, Microsoft is still compelling customers that there are two different places to be looked at, two separate habits and two inboxes to be checked. He has also stated that Microsoft has not yet considered a deep integration of Teams with Outlook, adding that customers using the free version of Gmail will gain access to new integrations in future.

For the uninitiated, Google LLC was founded by Larry Page and Sergey Brin in 1998. The company has its headquarters in Mountain View, California, and specializes in providing internet-related products and services, including search engine, online advertising technologies, cloud computing, hardware, and software. Its subsidiaries include Firebase, YouTube, YouTube TV, and others.

Sources claim that Google has announced the launch of its new tools at Google Cloud’s Annual Customer and Partner Conference, that was conducted through a virtual gathering over numerous weeks due to COVID-19. Both, Google and Microsoft, have started adding video-calling features and other collaboration tools to attract new business from companies that are operating from home during the pandemic.

As reported, Google has stated that it has gained an edge with potential clients by presenting Gmail as a single hub for employees to access video calls, text chats, and now documents. In addition to that, Google has also introduced few options similar to those on Microsoft Teams, including the facility to ‘pin’ conversations and list an ‘out of office’ notice.


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Shreshtha Dhatrak

Despite having completed her Post Graduate degree in Digital Marketing, Shreshtha always nurtured an innate passion for writing. Currently, she works as a content writer for and similar other portals, where she pens down news articles spanning the fields of business, finance, and technology. Her other interests include reading and travelling.

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