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K-beauty brand Tinanik sets foot on Chinese e-commerce platforms


South Korea based skincare brand Tinanik has reportedly announced its availability on the Chinese e-commerce platforms from June 2020, along with the launch of its flagship brand store in Tmall- an online retail network operated by Alibaba Group.

For the record, Tmall is a leading e-commerce platform in China and possesses incomparable advantages in both user share and market positioning.

In the past, the K-beauty brand has sold products on this platform in the form of cooperation. The launch of the brand’s flagship store will expand the company’s geographical presence and serve Chinese consumers better.

Notably, both China and South Korea form a strong regional market for Tinanik. Following the concept of “ecological skincare” after carrying out a market survey based on Asian women’s skin quality commonness and the product consumption pattern, the company has positioned itself to offer professional skin care products best suited for Asian women by taking ecological skincare as the core and combining fermentation, microbial and plant extraction technology.

As per reliable sources, after carrying out experiments and through detailed data, Tinanik has developed safe, reliable, and effective sunscreen cream that integrates the tripe effects of sunscreen, anti-aging, and whitening. In terms of the composition, the best-suited ratio of chemical sunscreen ingredients and physical sunscreen ingredients, that not only address the problems of excessive skin whitening when the physical sunscreen is overweight but also resist sufficient UVB and UVA.

Additionally, Tinanik has paid attention towards the development of the product’s supplementary functions like anti-aging and whitening.

Tinanik is a young, South Korean skincare brand that uses the best quality ingredients along with research techniques to develop a skincare range that comprises of natural energy and vitality, offering Asian women the most suitable skin solutions.

Seemingly, the brand focuses on activating the energy at the bottom of the skin, providing gentle care, especially for sensitive skin. Tinanik is known for constantly advancing its product portfolio to meet the changing personal care requirements and ensuring healthy skin.


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Shreshtha Dhatrak

Despite having completed her Post Graduate degree in Digital Marketing, Shreshtha always nurtured an innate passion for writing. Currently, she works as a content writer for and similar other portals, where she pens down news articles spanning the fields of business, finance, and technology. Her other interests include reading and travelling.

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