- Kezzler helps RunHui Agriculture to secure its supply chain and protects Chinese food products from spurious ones.
Chinese agricultural firm RunHui Agriculture Comprehensive Development Co. Limited has delivered a traceability and authentication solution to National Modern Agricultural Industrial Park, located in Shadon, China, by partnering with serialization technology expert Kezzler. The recent traceability system called ‘Farm-to-fork’ has a four-digit hidden pin code for authentication. This authenticate system will be integrated with the Industrial Park’s big data platform developed by Beijing Akomei Tech and Services Limited.
Kezzler’s serialization technology is being used to secure the supply chain of Weixian radish which is grown only in China. This traceability system issues separate codes to batch numbers, picking dates as well as inspection. It also gives a unique, secure and traceable QR code to each pack of radishes that allows consumers to understand the farm to fork journey of the product.
Impressed with Kezzler’s technology, Chen Hailin, Senior Manager at RunHui Agriculture, acknowledges that Kezzler has enabled RunHui to create a visible supply chain that supports the objectives of the Industrial Park. It has also helped RunHui to ensure maximum productivity of its supply chain through quick and easy authentication process, says Hailin, adding that RunHui Agriculture has been looking forward to continued collaboration with Kezzlers.
The CEO of Kezzler, Christine Alkensen, believes that Kezzler’s technology has the ability to transform the global food industry by making each product digitally unique and interactive. He stated that the newly launched system provides cloud-based solutions that ensure visibility from creation to consumption and also helps to minimize the risk of public health arising due to food fraud. Kezzler feels proud to support the efforts of RunHui in making agriculture sustainable and beneficial to all, adds Alkelsen.
The traceability system has been integrated with China’s WeChat platform to enable consumers to scan the product directly from their phones. RunHui and Kezzler plan to extend this serialization to Hanting watermelons in 2020.