Quotient, a renowned digital media, analytics and promotion firm, recently announced that it will be partnering with Shipt, which is a same-day delivery marketplace, to be able to launch coupons for household essentials and groceries for all the customers via Shipt’s app and website.
Apparently, the partnership has come at a time when the online grocery delivery services have been witnessing a dramatic rise in usage due to the millions of Americans maintaining social distancing and following the stay-at-home orders over coronavirus fears. A recent survey has depicted that about 31% of the households in the US have used an app or pick up service for online grocery delivery in March alone.
Shipt has witnessed a major amount of increase in the downloads of apps and also added about 80,000 newer shoppers for Shipt to the community during the pandemic time.
Quotient will help Shipt to offer coupons of national manufacturers with the partnership, from some recognized consumer-packaged-goods (CPG) brands like Kimberly-Clark, Johnson & Johnson, Bayer HealthCare and Colgate-Palmolive.
The new partnership between Quotient and Shipt will be beneficial for everyone. Consumers tend to save money from the brands they prefer accompanied by the convenience of having groceries delivered at their doors.
Retailers boost the growth of eCommerce by having added digital coupons to all of their online experiences which further helps build a better and improved omnichannel experience for the customers. The CPGs are capable of reaching millions of more customers with the kind of product offerings in the growing and new e-Commerce channels, that boosts their sales.
The partnership offers all the customers with the opportunities to save the money with the help of national digital coupons while Shipt has continued to grow the network of more than 90 retailers in over 5,000 cities in the U.S. This has marked a potential way for the expansion of Quotient’s retailer network, foster the eCommerce sales for retailers and CPGs as well as deliver the value to all the online customers.